Personal hand written notes are powerful. I once heard it said that “You have the power to make someone’s day at the end of your pen.” And, I have seen the truth in this not only in my own life but in the businesses and lives of my clients.
In my personal business coaching practice I engaged a new service company as a client. The company consisted of the owner. He wanted to grow. But, as is often the case when you are starting your own business, he was short on capital.
Personal Hand Written Note Marketing
As a self-employed business owner he knew that his ability to connect with others was his best marketing business plan. The challenge was, and this happens to many small businesses, if he went out and marketed he would have to close down his shop.
After exploring various strategies including the hand written note, he was stuck. He thought the hand written notes were a good idea but he had never written one. Very often, necessity is the mother of invention, or in this case new action.
He decided to commit to hand written note marketing.
A Personal Hand Written Note For Every Customer
Every customer that came into his shop received a hand written note thanking them for being a customer and telling them that if they had any concerns to immediately contact him.
From my experience, I knew that this marketing could work and could have big results. At first he got Thank You cards from Office Depot. In the beginning he was writing 1 to 2 notes a week.
At times he became discouraged. Business would rise a little bit and then fall back. But overall, it was moving in the right direction. In fact, it increased enough in the first six months to where he hired his first employee.
Build Referrals-A Hand Written Note Converts A Customer To A Friend
At the end of his first year he had done $50,000 in sales. Four and a half years later he is on track to do $800,000. He has done no other advertising. He now has 7 employees. And, he still writes every customer a personal hand written note.
To amplify his the hand written note marketing he is now able to get out into the community and do volunteer work which has also had a very positive effect on sales.
His customers have become his friends and his referral business is huge. The hand written note is central to running many businesses by referral. If you are looking for an inexpensive way to make a very positive impact use the personal hand written note in your marketing business plan.
I have seen the power of this for many self-employed business owners. The personal hand written note pays value to others who are helping you get to where you want to go. And, the most important aspect of the personal hand written note is that it builds relationships.
If you are looking for more business that is better use the personal hand written note. You do have the power to make someone’s day at the end of your pen. That power is the personal hand written note.